Creating an organizational
identity is a challenge of balancing contradictions: It should be fresh
but classic, solid but dynamic, interesting but recognizable. In the
case of Princeton University Center for Human Values, the added challenge was the single stipulation that
the mark contain a question mark to represent the organization’s questioning
nature. The creative
process underlines finding
the balance between concrete and abstract, resulting in a series of
four interlocking question marks, thus incorporating the organization’s
idea and adding the connotation of the connectedness of human values. Typography by Ben Levine at Point Five, NY.